Blog

Completing my first workshop- Karis’ Blog

11th-16th August-

Introduction

This week, I had my first apprenticeship workshop with my trainer assessor. Since I was exempt from two workshops, we quickly covered the first two modules, ‘The Principles of Marketing’ and ‘Claiming your space on social media’. The third module we spent the majority of the workshop on was ‘Digital Etiquette and Security’.

Today, I’m going to discuss what I learnt in blog style.

Digital Etiquette and Security

I now understand the dangers of the internet. Examples are: bullying, radicalisation, mental health, digital footprint and scams. Running a company’s social media means the business can be prone to being affected by the above examples on a daily basis. When receiving, for example, a hate comment online, it’s important to use etiquette when replying. After all, you are representing the face of the company and how you reply to enquiries and concerns can greatly affect how the company looks to potential customers. This is called ‘tone of voice’. Tone of voice, as mentioned above, is necessary in showing how a brand’s personality is perceived to the external audience.

Tone of voice

A good tone of voice gives the brand a consistent presence and personality that, once repeated on a frequent basis, can become recognisable throughout the entire brand’s content. However, a strong tone of voice can benefit the brand further in other ways. Examples are: Enhancing the customer experience, humanising the brand, encouraging interaction between the company and the consumer and also creating a consistent brand image. By maintaining a positive tone of voice within the brand, this helps the company abide by the platform rules as well as knowing what the audience expects from you online.

Marketing engagement plan

An effective way to maintain digital etiquette and security is to create an engagement plan within your marketing team. This helps give members of the team specific roles and can create efficiency within the social media department. The engagement plan can include:

  • Setting your team a time limit to reply to FAQ’s.
  • Understanding which posts can be replied to privately.
  • Have a clear outline on how customers should be greeted in messages and replies.
  • Create a template for common questions.
  • Decide on which social media tools you will use for monitoring.

Terminology

Lastly, in this workshop I began to understand terminology in relation to Digital Etiquette and Security such as GDPR, data permission, data focus and data access and the meaning behind each one. Now I understand the terminology, I can put it into practice in the elements of my day to day workload as a Digital Marketing apprentice.

Conclusion

There’s no denying that there is a lot of information to absorb when doing an apprenticeship. However, one of the most rewarding aspects of an apprenticeship is learning in the classroom and then taking that knowledge and putting it to use in the workplace; seeing the results of what you’ve learnt transform from notes on a page to a fully functioning, successful social media page.

Also, if you’re eager learner, that helps too! I know I am!