Your website really can make or break your organisational goals in a lot of different ways. Here are just a few of the things that make your online presence so important:
YOUR WEBSITE PROVIDES INSTANT IMPRESSIONS AND CREDIBILITY.
Have you ever driven up to a store or restaurant, noticed its condition, and then decided to go somewhere else? The same thing can happen with your website if it isn’t professional and up to date.
YOUR WEB PRESENCE IS PROBABLY YOUR MAIN SOURCE OF CONTACT FOR BUYERS.
Businesses used to go to great lengths to make sure attractive people were manning reception desks – they wanted buyers and colleagues to have their first point of contact to be a pleasant one. In many cases, your website fills that role now.
YOUR ONLINE CAMPAIGNS CAN PROVIDE SALES, MARKETING, AND PR OPPORTUNITIES.
You probably don’t have to be reminded of how important a healthy website and online marketing plan can be to your bottom line.
YOU CAN DISTRIBUTE NEWS FROM YOUR WEBSITE.
Whether it’s news about your company, your products, your personnel, or your industry in general, your website can be a “hub” for information that customers and colleagues turn to.
YOUR WEBSITE CAN BE A GREAT RECRUITER.
Even with a great website, you still need wonderful people running things behind the scenes. With the right web presence in place, you can go a long way toward recruiting talented individuals through job listings, social media profiles, and more.
A GOOD WEBSITE SAVES TIME WITH CUSTOMER SERVICE.
When customers can find the information they are looking for on your website, they don’t have to call you or your team. That can mean huge time savings.
Believe it or not, we could add even more roles and tasks to this list, but the point is that your website does a lot… and, in fact, probably a lot more than you realise. Each of these jobs it performs is important and critical, and you don’t want it to get any of them wrong.
So, is your online presence really important? It probably matters even more than we’re telling you it does. So the real question is:
Do you know you know your brand as well as you think?
To celebrate the launch of our new Digital Marketing apprenticeship provision we are offering ALL Midlands businesses a completely free-of-charge online health check. We will review your website, your social channels and more and send the report right to your inbox.
So what are you waiting for? Submit your request today